LFC Design System

Create a bold visual language that represents Liverpool FC and develop a single underlying system that unifies the user experience across all platforms and devices.

Role

Lead Visual Designer

Agency

IBM iX

The system

Our aim was to design a modular design system to organise existing designs, but leave room for growth in both volume and variety for future designs. This system must be able to act as a single source of truth for all design work going forward

To make it easy to manage versions and keep interface elements consistent the design system was required to be modular and scalable, so Atomic Design principles were chosen as a base.

In action

You can see the design system being used on the Official LFC app, LFCTVGO app and the Official LFC store.